By Viktoriya Gopfauf | Business Development Manager at Avinode Group
In air ambulance coordination, cost efficiency isn’t about shortcuts; it’s about making smarter decisions from the start. With tight margins and stretched resources, real value comes from how missions are planned, matched, and executed, from the initial search to the final report. Yet, too much potential is lost to outdated workflows and limited visibility.
From overlooked empty legs to unclear provider options, coordination teams are often working without the data or tools they need to make the most cost-effective choices. The result? Avoidable repositioning, missed pooling opportunities, and a lack of insight into what’s really driving—or draining—mission margins.
Smarter search reveals hidden savings
One of the most overlooked cost factors in air ambulance coordination is how aircraft are sourced. Without flexible search capabilities that highlight empty leg options or allow for pooling, coordinators often default to full-priced charters, even when more efficient alternatives are available.
That means paying for repositioning flights that could have been avoided, or missing out on options where multiple patients could have shared a route safely and compliantly. These aren’t minor oversights. They represent lost revenue, unnecessary costs, and diminished value for both providers and clients.
Limited visibility raises costs
Even with smart tools and strong data, cost efficiency breaks down if visibility is limited. Having access to a broad network of certified providers, along with clear insight into initial positioning times, enables better trade-offs between cost and responsiveness.
When you can compare multiple options side by side, factoring in timing, location, and availability, you’re not just choosing the cheapest flight. You’re selecting the most cost-effective solution for that specific mission, backed by real data.
Technology must uncover value, not just organize data
At Avinode, we’ve spent over two decades building digital infrastructure for business aviation. As we evolve to support more air ambulance missions, one thing has become clear: cost efficiency starts well before a mission is confirmed. It begins with the ability to surface better options early, act on them quickly, and understand their impact.
Cost efficiency isn’t a one-time decision, it’s a system-wide capability. In air ambulance coordination, the teams with the clearest data, widest networks, and most flexible tools will be the ones best equipped to deliver both value and reliability.
About Viktoriya
As a Business Development Manager, Viktoriya works with air ambulance operators to understand real operational challenges and turn them into solutions that improve mission reliability and everyday workflows. Originally from Belgium and now based in Sweden, she spends her time outside of work with two large dogs, good books, great food, and travel — often returning to her favorite places.
Want to connect with Viktoriya? Find her on LinkedIn.